Here at Image Lifestyle we love clothes that tell a story, so let me tell you our story…

Started over 25 years ago, Image Lifestyle was formerly known as Dartmoor Country Clothes (now our shop down the road) and owned by Anne Briggs. Our reputation began by selling classic ladies clothing to the people of Tavistock. In 2003 Sharron (Anne’s daughter) moved to Devon to join her mother in the family business.
In quite a contrast to Tavistocks quant market town, Sharron was gaining retail experience of a different kind through her own market stall in Piccadilly Circus, which she held for over 20 years.
Bringing along her four children, Sharron swapped big city for a ‘quiet’ life in the countryside and never looked back.
It is safe to say that the clothing in the store has changed a little over the years, in both style and size, but still represents an element of our history through the brands we have stocked since the beginning, including Poppy and Marble.

Since Anne retired, Sharron has been able to let her creative juices run wild with the sometimes outrageously out there clothing she stocks. She is known in Tavistock for ‘her eye’ when it comes to putting an outfit together and won’t give up until she finds something that you’ll love. Of course, this comes with the help of our lovely sales assistants too, who you will see modelling our stock across the shop (of their own accord of course!). We pride ourselves in our customer service whether it be online or in store, come and browse our lovely collection!