About Us

Here at Image Lifestyle we love clothes that tell a story, so let me tell you our story…

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Over 25 years ago, Image Lifestyle began its journey as Dartmoor Country Clothes, under the ownership of Anne Briggs (now located down the road). Initially focused on providing classic ladies' clothing to the Tavistock community, the business has evolved over time.

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In 2003, Sharron, Anne's daughter, joined the family business after gaining diverse retail experience, including managing her own market stall and shops in Piccadilly Circus for over two decades. Making a significant shift from the bustling city life to the tranquility of the countryside, Sharron, along with her four children, embraced the change wholeheartedly.

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While the clothing offerings have undergone transformations in style and size, they still reflect the shop's history through longstanding brand partnerships, such as Poppy and Marble.

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Since Anne's retirement, Sharron has infused the shop with her creative flair, curating a unique collection that sometimes ventures into bold and unconventional styles. Renowned in Tavistock for her exceptional fashion sense, Sharron, along with the team of dedicated sales assistants, is committed to helping you discover outfits you'll love. The emphasis on excellent customer service extends whether you're browsing online or visiting our shop and even though we have a huge collection, we're always ready to help you choose and style. Feel free to explore our delightful collection at your leisure.

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